How to Create Value in Your Blog Posts

Creating value in your blog posts means you need to explore the depth of your audience's needs.

Creating value for your customers is the soil in which your seed of trust sprouts. It’s much easier to sell to prospects who already know you through other marketing initiatives (like your blog) than to drop them in the middle of a landing page and expect an immediate conversion. Establishing ongoing engagement with your readers … Read more

3 Concrete Reasons to Embrace Curated Content

Content curation unchains you from the keyboard.

Curated content is simply content that an outside party has organized and written. Organizing curated content generally revolves around a specific topic or trend. Some companies present a different theme for their blog each month. The content creator then works to provide pieces that complement this theme. It can be challenging to let go of … Read more