Is your website working for you?
I’m not asking if you’re happy with it. I’m asking if it’s generating leads, driving conversions, and giving an accurate impression of the benefits you offer your ideal customer.
Notice I said benefits, not features.
A generic feature might be “XYZ company provides superior customer service.”
The benefit for your customer might be, “We value your time and busy schedule. So, we guarantee a call back within two hours of receiving your email, so you can rest easy knowing your service appointment will be scheduled ASAP.”
- It’s specific.
- It addresses the need of the customer.
- And it differentiates you from your competition.
That’s just one of the areas I analyze when conducting a site enhancement audit.
Have you ever gotten frustrated trying to navigate a website that isn’t loading correctly or plays a video as soon as you land on the home page?
User accessibility is a huge factor in whether a prospect or lead stays on your site long enough to take the next step in your sales cycle.
This is a hard one for you to evaluate on your own—after all, you’re intimately familiar with the site and your business.
Your site visitors aren’t. So you want to make their experience seamless and create value worth the time they took to access your site.
That’s another area I analyze when performing a site enhancement audit.
Do you know how your website stacks up against your competitors?
If you’re busy running your business, it can be hard to carve out the time to play detective, so you can tailor your website’s strengths to address your competition’s weaknesses.
Let me play at being Sherlock for you by doing a deep discovery dive to see how you stack up against your competition.
Have you used every opportunity to weave holistic SEO best practices into your site?
That’s the final area I look at in your SEO site enhancement audit.
You’ll receive a detailed report looking at the specifics of:
- Content
- User Experience
- Existing SEO
- Competitive Edge
We’ll go through these areas line-by-line during your report reveal, and I’ll provide recommendations surrounding what needs to be changed to strengthen your site.
It’s your most crucial marketing tool, so let’s explore how to take it to the next level.