Conversational short-form copy and content are your gateways to attracting prospects and capturing more sales.
Have you ever skimmed an email from a company you had no intention of buying from, only to find it so entertaining that you clicked through to the sales page?
Or bookmarked a site because the content was both interesting and valuable?
How about recommending a product on social media because you’ve experienced five-star customer service?
The key to success isn’t who has the biggest mailing list—although that helps.
It isn’t who snagged a commercial spot on the Super Bowl—but kudos if you have that kind of capital to throw around.
No, the key to success is connecting with your customers in a way they respond to. Depending on your product, this could be as simple as having a conversation with them.
This seems easy for your first ten customers. But what happens when your customer and prospect base grows to 1,000? 10,000? 1 million?
As your business evolves, so does your marketing puzzle. You need to find ways to connect with your ideal prospect, not just the entire ocean of fish (unless you’re in the business of selling condos to fish). Tightening up your target buyer persona gives you a greater chance to cast a stronger marketing net.
That’s where I can fly in on my white dragon to help save you time and maybe a little bit of sanity. I specialize in conversational short-form copy and content, including:
- Blog posts
- Articles
- Auto-responder emails
- Lift Notes
- Product descriptions
- Headlines
- PPC ads
- SMS marketing copy
- Website content
- And long-form content like lead magnets
Let me encourage current customers to engage with your brand and inspire excitement in your prospects about learning more about what you offer.