Have you ever found yourself nodding or answering questions in your head when you’re reading through a sales promotion?
If so—the creator of that copy engaged and connected with you…
And that is one of the most important factors when it comes to sales conversions.
Having a conversation with your prospects and potential repeat customers is a lot more effective than talking at them. It shows them that you GET THEM which means you can get their business.
And that’s the ultimate goal, right?
When you talk AT someone, they may feel inferior or be put off by a one-way, aggressive sales approach.
Wouldn’t you much rather keep reading sales copy that makes you feel like the brand is relatable?
I know I do.
There is a way to write conversational copy that is still authoritative without alienating your prospect.
Ideally, your potential customers should feel like they’re sitting across from someone they trust who is telling them about a product or service that perfectly solves one of their needs or problems. It’s a casual conversation that is enjoyable and informative. Your prospect leaves the exchange feeling like they gained something of value.
There’s a step-by-step process for making this happen…
And it’s what I use in ALL my conversational copywriting.
Establishing a two-way dialogue boosts interest and encourages your prospect to spend more time reading…
Which translates to more time being guided through the sales cycle letting you address objections and amplify that emotional tug that makes your CTAs seem like the most logical step to take.
P.S. Don’t panic if you reread your current sales promotion and aren’t sure if it’s conversational enough. We can work together to revise it or start from scratch with a new recipe to connect with your leads.