Marketing Strategy

This week I’m pulling the topic post from my real life (and SEO be cursed because this post isn’t optimized for it). I recently came across an Etsy seller allowing full product customization. This meant I could choose the charm, type of beads, and gemstone I wanted. Pretty cool, right? Especially since there were oodles … Read more

Can you guess? We touched on it briefly in an earlier post. I’ll give you a hint. It isn’t using valuable website real estate to welcome visitors. Still nothing? Okay, the suspense in not telling you is simply killing me (bad Halloween pun #1). The #1 mistake new business owners make is not establishing who … Read more