The Secret Reason Small Businesses Should Never Use a Welcome Message

A welcome message uses up valuable real estate on your website.

When was the last time you walked into a big box store and were welcomed? Did you even notice? Or have you become so accustomed to the aimless chatter of salespeople that you ignored the welcome message greeting or responded back unconsciously? *Crickets chirping* And that is why you should never, ever, ever use any … Read more

5 Guidelines to Follow When Asking for Copywriting Revisions

Copywriting revisions don't need to be put under a magnifying glass.

Copywriting revisions are bound to happen at some point. Either your seasoned regular copywriter or a new blood will take on a project that doesn’t quite hit the mark. Maybe they had a bad week. Perhaps they didn’t take the time to sit down and hash out the details because they were eager to start. … Read more