Fine-tuning your marketing frequency…
Using a cliffhanger in your content is akin to jumping out of an airplane without ensuring your parachute is strapped securely to your back. Dangerous? Yes. Will it get you a bigger audience watching to see if you’ll land safely? Maybe. Should it be used in the majority of your posts? Absolutely not. If we … Read more
Creating value for your customers is the soil in which your seed of trust sprouts. It’s much easier to sell to prospects who already know you through other marketing initiatives (like your blog) than to drop them in the middle of a landing page and expect an immediate conversion. Establishing ongoing engagement with your readers … Read more
Curated content is simply content that an outside party has organized and written. Organizing curated content generally revolves around a specific topic or trend. Some companies present a different theme for their blog each month. The content creator then works to provide pieces that complement this theme. It can be challenging to let go of … Read more
The ideal length of a blog post is a question that every small business owner and solopreneur will ask themselves when launching their blog. And the answer is… It depends. Sorry, I know you were hoping for the perfect formula to optimize your blog post for both search engines and create value for readers. But, … Read more
Blog blunders are the last thing on your mind when you’re crafting your first blog post. You’ve spent time designing your website or paid a professional to work their magic. It’s ready to welcome hordes of new leads into your waiting arms. The only thing left is to get your blog up for the world … Read more