Fine-tuning your marketing frequency…
L. Hawkins 
I just wanted to post a formal announcement regarding a change in the publishing schedule for this blog. I will be changing from weekly posting to posting every other week. This will allow me to craft longer posts and free up some bandwidth to focus on completing my SEO and sales enablement certifications.
Using a cliffhanger in your content is akin to jumping out of an airplane without ensuring your parachute is strapped securely to your back. Dangerous? Yes. Will it get you a bigger audience watching to see if you’ll land safely? Maybe. Should it be used in the majority of your posts? Absolutely not. If we … Read more
This week I’m pulling the topic post from my real life (and SEO be cursed because this post isn’t optimized for it). I recently came across an Etsy seller allowing full product customization. This meant I could choose the charm, type of beads, and gemstone I wanted. Pretty cool, right? Especially since there were oodles … Read more
Can you guess? We touched on it briefly in an earlier post. I’ll give you a hint. It isn’t using valuable website real estate to welcome visitors. Still nothing? Okay, the suspense in not telling you is simply killing me (bad Halloween pun #1). The #1 mistake new business owners make is not establishing who … Read more
Creating value for your customers is the soil in which your seed of trust sprouts. It’s much easier to sell to prospects who already know you through other marketing initiatives (like your blog) than to drop them in the middle of a landing page and expect an immediate conversion. Establishing ongoing engagement with your readers … Read more
If you’re hiring a copywriter on Fiverr, you’re likely looking for someone with a five-star review rating, a decent gig description, and, most importantly, the right price. However, if you’re only a buyer on Fiverr, not a seller, you should know a few things before hiring a writer to craft your content. Get Real About … Read more
Using your web copy to guide your prospect to the next step in their buying journey is something you need to be doing, even if you have a strong sales team. You need that copy to at least get them to a demo/discovery call CTA so the human-to-human connection can happen. But how much other … Read more
When was the last time you walked into a big box store and were welcomed? Did you even notice? Or have you become so accustomed to the aimless chatter of salespeople that you ignored the welcome message greeting or responded back unconsciously? *Crickets chirping* And that is why you should never, ever, ever use any … Read more
Curated content is simply content that an outside party has organized and written. Organizing curated content generally revolves around a specific topic or trend. Some companies present a different theme for their blog each month. The content creator then works to provide pieces that complement this theme. It can be challenging to let go of … Read more
Copywriting revisions are bound to happen at some point. Either your seasoned regular copywriter or a new blood will take on a project that doesn’t quite hit the mark. Maybe they had a bad week. Perhaps they didn’t take the time to sit down and hash out the details because they were eager to start. … Read more