Curated content is simply content that an outside party has organized and written. Organizing curated content generally revolves around a specific topic or trend. Some companies present a different theme for their blog each month. The content creator then works to provide pieces that complement this theme.
It can be challenging to let go of the actual creation of your blog posts. This is especially true if you’ve been crafting them for some time. However, embracing curated content gives you more freedom to spend time building your business. It can also give your blog a makeover.
Curated Content Eliminates Writer’s Block
Well, I mean writer’s block on your part. Have you ever had a few great ideas for posts, but once they’ve been created, you’re stumped about what to write next? Outsourcing blog posts means that responsibility is put on someone else.
Most curators will include the option to research relevant topics and keywords/key phrases and provide a list of topics for you to approve. This is especially helpful if you plan on posting more than once a week. It ensures you have topics lined up for the next month or quarter.
Stepping back and allowing someone else to take the reins means that your blog gets a fresh perspective. It shakes up topic selection. Sometimes it’s impossible to get a bird’s eye view when you’re stationed on the ground as a worker ant. Your blog content curator may suggest topics you wouldn’t have ever linked as relevant to your blog.
Curation Creates a Consistent Voice
Have you ever read a blog, enjoying the information, when you come to a post that just seems… off? Chances are a different person than normal may have written it. Even if you have multiple bylines publishing on various posts, outsourcing blog posts to just one content creator ensures that your readers won’t receive that unexpected jolt that makes them question why the change happened.
Once you discover a content curator that meshes with your brand’s voice and style, you’ll find that they may suggest how your content can target different personas, especially if they’re SEO-certified. That’s gold! The ability for one piece of content to speak to different market segments means your content is doing the heavy lifting for lead generation.
Curated Content is More Affordable Than You Might Think
Outsourcing blog posts to a content creator with a monthly retainer is often a budget-friendly solution versus outsourcing content sporadically when you’re stuck for new ideas or pressed for time. Also, establishing a relationship with a blog content curator means they get to know your brand intimately and can become a welcome consultant.
Blog content curators may also offer packages that encompass different word counts to maximize your marketing budget’s flexibility. Do your research on a few SEO-certified content writers before signing up for a package, so you can ensure it’s the right fit. Requesting and being willing to pay for a sample post is the first step to forging that business relationship.
The skinny of it is that content curation makes your life easier. You only have to approve the topics presented, knowing that the content created will revolve around your pre-set guidelines, including word count.
Discover how my curated content monthly packages can enhance your brand’s visibility and encourage lead generation via social sharing.
On a budget? Knobby Creative Services also provides topic generation. I’ll provide you with a list of topics, and you do the writing. I’d love to have the chance to show you what I can craft for you from start to finish, though!
