Connections are worth more than the currency they create. How are you connecting with your customers?
There is a fine line between overwhelming your customers and prospects with contact and falling off their radar entirely.
I call it the touch base teeter-totter.
Finding that balance involves making sure each time that you connect, you offer something valuable that causes your clients to react positively as you move them through the sales cycle.
In essence…you have to show you care about the well-being of your customers beyond the revenue they generate.
This could be as simple as:
✓ Publishing blog posts geared towards solutions your ideal client faces in their industry, not necessarily the solutions your product offers.
✓ Thanking them for their order in a non-boiler plate way that validates their buying decision and makes them feel good about choosing your brand.
✓ Sending a link to something inspirational to brighten their day or a photo of something personal to the business, like candid shots of your staff or the company mascot.
Making the sale comes down to making the connection. My goal is not to just get you the sale, it’s to create an ongoing relationship with your customer base through holistic SEO creative services like:
Concise Copywriting
Prospects want to know how you can help make their lives easier. Tailored audience targeting and benefit-focused copy are the keys to conversion. Let me get your message across with compelling sales copy and a powerful call to action, so you can focus on prospects ready to take the leap.
Captivating Content
Are you using your content to establish credibility and trust in your brand? My specialty is authentic and holistic SEO-keyword-rich content that brings a smile to your reader’s face. Go the extra mile by releasing content that has value to your customer, and you’ll build a loyal audience base.
Site Enhancement Audits
Is your website not converting as you expected? Or are prospects abandoning ship right in the middle of your sales cycle? Let me perform a site enhancement audit focused on SEO optimization and user accessibility. Discover how you stand up to the competition and implement suggestions for improving your brand’s online presence.
Creative Consulting
Are you just starting out with creating your marketing strategy, or are you in the middle of revamping it? If you’re not quite ready to commit to an entire project but need some guidance on what your next step should be, consider engaging me for a creative consulting appointment.